Every year, Benjamin Moore chooses a color of the year. Last year the announced the color for 2016 was Simply White. Imagine the surprise when they announced the color of the year for 2017 to be Shadow, which is a very dark amethyst!
This bold color is taking off in the design world! We would suggest if you want to use it, keep most (if not all) other elements in the space very light and neutral.
Accents pieces are important to showcase this rich color. Lots of glass and metals enhance the rich hue.
If your intimidated by painting your walls this bold color, you can add small décor elements into your space via area rugs, art work, throw pillows etc.